Identifying Key Market Opportunities

Think of Key Market Opportunities as levers within a market that if pulled would increasebrand awareness and ultimately grow market share. You may have several opportunities you identify to grow your market as you complete your research.

The goal of your market strategy is to identify and prioritize which opportunities from your research offer the most valuable in reaching audiences that will create awareness about how the institution can fulfill their needs as an educational partner.


1.What makes your market different and unique?

2.Where has the bulk of your existing student population come from?

3.What are the needs that have gone unfulfilled with the steady demands of your market?


Susan Kryczka and Jodi Ashbrook at UPCEA Conference April 7-9, 2016

Susan Kryczka Ed.D. and Jodi Ashbrook, Ed.D. will be presenting at the 101st University Professional & Continuing Education Association (UPCEA) annual conference in San Diego, CA April 7-9, 2016.  Their topic,  “Is an OPM (Online Program Management) Company the Right Choice for You?” The presentation will outline the choices that institutions have in developing and offering online courses by outsourcing all, some or none of the services to an outside vendor or “enabler.”